Your Product Works. Your Revenue System May Not.

If your wellness brand has proven products, loyal customers, and existing demand — but direct-to-consumer growth still feels inconsistent, expensive, or difficult to scale — the problem may not be the product. It may be the system around it.

The Wellness Revenue Leak Audit identifies where revenue is being lost
across your ads, offer, website, tracking, customer journey, and repeat-purchase system.

Pouring more into marketing wont save you

Diagnose the problem before the prescription

Spot acquisition gaps limiting new sales.

Uncover conversion friction on key pages.

Reveal tracking blind spots and data loss.

Identify weak retention and repeat flow.

Audit creative for trust and proof gaps.

Score offer clarity and positioning.

Check readiness for scale and fulfilment.

Prioritize fixes for fastest ROI.

You Cannot Scale What You Cannot Clearly See

image of a wellness event at the pharmacy

“Revenue does not usually disappear in one obvious place. It leaks through small gaps across the system — and until those gaps are visible, every growth decision is partly guesswork.”

Jaden. R
Founder, IIM

When The Leaks Are Found, Growth Becomes Easier To Direct

Once the leaks are visible, growth becomes far easier to act on — you can see whether the real issue is traffic quality, product messaging, trust, conversion, tracking, or retention.

The goal is to give your team a clear path toward a stronger, more measurable, and more profitable direct-to-consumer growth system.

Revenue Clarity

Know where growth is actually breaking before spending more on campaigns, creatives, or website changes.

Priority Roadmap

Give your team a clear 90-day plan focused on the highest-impact fixes first.

System Improvement

Identify what needs to change across acquisition, conversion, tracking, and repeat purchase.

Website Leaks

Find friction in product pages, checkout, or WhatsApp flows that block sales.

Tracking Leaks

Reveal CAC, ROAS, or attribution gaps that cloud decision-making.

See trusted brands we have worked with to improve their DTC systems

[team] image of individual team member for art gallery

Directing Lumen gave the team such valuable insight into not only the marketing, but also the economics and struggles behind growing a fresh brand in the health space.

Jaden Lindsay
Ecommerce director of Lumen Health and founder of IIM
[team] image of staff member (for a university)

Their analysis gave us such valuable insight into the mistakes we were making - forcing us to confront some uncomfortable realities holding us back

Leeann. L
Director of Supremo Liposomal
[team] image of individual team member for an automotive service

They took my dream of becoming a successful business owner, and turned it into a reality almost overnight. Achieving an incredible 36x return on investment (meta ads) for me was a gamechanger.

Neil. M
Founder of Muti Life

Audit process: your questions answered

Essential details for established wellness brands

Who is eligible for this audit?

Brands with proven products, R400k+/month revenue, and DTC growth goals. Application required.

What’s included in the audit?

Full review of acquisition, conversion, tracking, creative, site flow, and retention. Actionable plan delivered.

How fast is the audit process?

Audits are typically completed within 7–10 days after intake and data access.

Can retail-focused brands apply?

Yes. Ideal for brands moving from retail, referrals, or inconsistent online sales to stronger DTC.

Is there a guarantee or refund?

The audit is advisory and tailored to your business. Because of the strategic work involved, payments are non-refundable once the audit process has started.

What happens after the audit?

You get a diagnosis call, detailed report, and a 90-day DTC growth plan. Implementation is optional.

Unsure if you qualify? Contact us.